"Chug it and have no mercy"

It's useful sometimes to have friends in nerdy places. Like Dan, my favorite video game designer. He just informed me that Mountain Dew has a soda specifically for gamers! This may be old news, but I can't stop laughing. Ladies and gentlemen, may I introduce you to Mountain Dew Game Fuel. I'll be waiting intently for the development of a blogger-branded beverage.